Fast-forward to 2019, and the Kenyan money ecosystem embraced the digital-lending revolution, bringing time-to-cash down to just a few minutes. The demand then led to an influx of digital lenders across the value-chain, bringing with it a host of challenges and misconceptions, including the unfortunate emergence of predatory lending and other malpractices.

As DFSAK, our role is to moderate and collaborate, to ensure a professionally managed industry that we can protect and advocate for. Our resolve is to support our Members through successful transformations that improve peoples' lives, as well as enhance Digital Lenders' revenue growth and achieve significant cost savings. What digital lenders are doing in Kenya, is at best, life-changing and epic.

This innovative approach has increased inclusion, loan applications, higher win rates, and better pricing. At the heart of this revolution, we have seen rich customer relationships that have successfully digitized the credit journey by creating a big-picture opportunity to deliver a fundamental step change in finance and performance. To this end, we have made it our mission to facilitate and support our Members through the tides of this digital shift, at every turn.

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We are DFSAK, the official voice of Digital Financial Service Providers.